So what do Mobile apps cost?

Let’s delve into the world of mobile app development

With a staggering 6 billion smartphone users worldwide, businesses are increasingly recognizing the necessity of having their own mobile applications. Whether for educational purposes, gaming, social networking, or e-commerce, the demand for mobile apps continues to surge. Furthermore, projections indicate a nearly twofold increase in mobile app revenue, from $318 billion in 2020 to an estimated $613 billion by 2025, underscoring the potential for substantial returns on investment by launching an app now.

The sheer volume of app releases is a testament to the pervasive role of smartphones and mobile applications in our daily lives. In October 2022 alone, approximately 97 thousand mobile apps debuted on the Google Play Store, while the Apple App Store saw the release of 36.6 thousand apps. These statistics highlight the profound influence of technology and the indispensable role played by mobile applications.


“Our team of expert mobile app developers are on hand to discuss your mobile app development ideas and are ready to help you go from napkin to launch”William Frampton CEO@Projeto Solutions


Exploring the intricacies of mobile app development, one inevitably encounters questions about cost, process, and ensuring project success. In this article, we delve into the realm of app development costs, debunking common myths surrounding this topic. By shedding light on the factors influencing app development expenses, we aim to equip you with the knowledge needed to assess your project effectively and make informed decisions.

Join us as we unravel the mysteries of app development costs and provide clarity on this essential aspect of the digital landscape. Stay tuned to discover the answers to your most pressing questions about app development!

How much does it cost to develop an app?

It’s widely acknowledged that developing an app can require a substantial financial investment. Yet, there persists a common misconception that a professional-grade app can be created on a shoestring budget.

In reality, the cost of app development hinges on various factors, including the complexity and richness of features required, as well as the platform on which it will operate. Additionally, team size and experience play crucial roles in determining costs. Indeed, crafting a successful app entails more than just innovative ideas; it demands significant development investment as well.

For instance, in Australia, the average cost of developing a mobile app hovers around $25,000 USD (or $32,000 AUD). However, this figure can escalate significantly for projects with greater complexity, posing a challenge for budget-conscious individuals and businesses alike.

Most apps fit into one of the following three categories:

  • When it comes to simple app development, particularly the creation of a Minimum Viable Product (MVP), several key factors influence the overall cost. Typically, a basic User Interface (UI) design is employed, and the choice between hybrid or native development is made for a single platform.
  • In the realm of medium app development, where custom-made UI elements and more advanced features, such as API integrations, are essential, the cost naturally escalates compared to simpler projects. Whether opting for hybrid or native development for a single platform, the complexity of the app’s functionalities plays a significant role in determining the overall expense.
  • In the realm of complex app development, where intricate features and advanced technologies, such as chatbots, are integral, alongside high-quality UI elements, the cost naturally rises significantly compared to simpler or medium projects. The complexity of functionalities and the necessity for native cross-platform development further contribute to the overall expense.

However, it’s important to recognize that actual costs may vary based on specific project requirements, the complexity of desired functionalities, and the level of customization required. By investing in complex app development, businesses can position themselves at the forefront of innovation, delivering sophisticated and high-performance digital solutions that meet the demands of today’s competitive landscape.

mobile app development cost

Crafting a simple app typically spans several weeks to a few months, assuming 8-hour workdays and a committed team. To estimate app development costs, one must tally the total number of hours dedicated to the project and multiply that figure by the applicable hourly rate. It’s important to note that hourly rates can vary significantly based on factors like experience and geographic location.

While there’s no one-size-fits-all formula for app development costs, grasping the projected level of effort and prevailing hourly rates can provide valuable insights for setting reasonable expectations. By gaining this understanding, businesses can approach app development endeavors with clarity and pragmatism.

What Factors Influence Mobile App Development Costs?

There are so many factors that come into play when it comes to the cost of developing an app in 2023, the most notable ones being the following:

1. Complexity of Design

Developing a visually captivating design for an app entails a significant amount of effort. Introducing special features such as custom animations or intricate User Interface (UI) designs inevitably drives up costs.

Crafting an exceptional user experience (UX) demands meticulous planning, rigorous testing, and relentless optimization, all of which carry a price tag. It’s imperative to define these specifics upfront and gain a clear understanding of the associated charges.

By addressing these particulars from the outset, businesses can navigate app development projects with transparency and ensure alignment between expectations and deliverables.

2. Type of Mobile App

The development of apps for different platforms, such as iOS and Android, necessitates specific coding practices to ensure smooth performance. This distinction becomes particularly apparent when comparing native and hybrid apps.

Native mobile apps are meticulously tailored for a specific operating system, typically either iOS or Android. This approach allows developers to harness the full capabilities of each platform, resulting in optimized performance and seamless integration with the respective ecosystem.

On the other hand, hybrid apps offer a more versatile solution by utilizing a unified codebase that can run on any operating system. This approach streamlines development efforts and enhances compatibility across multiple platforms, making hybrid apps an appealing choice for projects requiring broader reach and faster time-to-market.

Ultimately, the decision between native and hybrid app development hinges on factors such as project requirements, target audience, and desired functionality. By understanding the nuances of each approach, businesses can make informed decisions that align with their goals and priorities.

In more technical terms, native apps are typically constructed using Objective C and Swift for iOS, and Java and Kotlin for Android platforms. Conversely, hybrid apps leverage web technologies such as Javascript, HTML, and CSS to replicate software behavior across different platforms, eliminating the need for custom coding for each operating system.

So, how does this impact app costs? Simply put, hybrid apps present an attractive option for businesses seeking to streamline development time and reduce maintenance expenses. However, the performance of a hybrid app hinges on the speed of the user’s browser. While native app development costs may be higher, native apps often deliver superior performance.

Furthermore, the complexity and functionality of the app, along with its industry or category, significantly influence development costs. Whether it’s an appointment booking system, a dating app, or an e-commerce platform, the time required to complete the project and the associated price tag vary considerably based on these factors.

3. Technologies and Tools Used

Moreover, when factoring in design intricacies or advanced technology needs like virtual reality (VR), augmented reality (AR), or, indeed, Artificial Intelligence (AI), you’ll observe a significant shift in the price spectrum, ranging from thousands to tens of thousands or beyond.

In essence, the selection of technologies and tools, along with the complexity of features, directly influences the ultimate cost of app development. However, this shouldn’t deter you from pursuing the creation of a captivating and interactive app merely due to perceived costliness.

4. Security and Other Maintenance Costs

Mobile apps can become increasingly costly due to the necessity of frequent security updates, which are vital for both the company and the user. Given the rapid evolution of technology, mobile apps demand continual maintenance, making it an ongoing process with no foreseeable end.

It’s essential to consider additional expenses when planning your budget and timeline. To ensure you’re adequately prepared, it’s prudent to allocate approximately 50% of the initial project cost toward the security and maintenance of your app. By doing so, you can safeguard your app’s integrity and functionality while staying ahead of potential security threats and technological advancements.

5. Testing and Quality Assurance

Before launching your app, thorough testing is paramount. Take the necessary time to ensure all technical features operate seamlessly and that user feedback is positive.

Investing in quality assurance shouldn’t be daunting. In fact, it can be a cost-effective measure that saves you money in the long run. By identifying potential issues before launch, you can circumvent complications post-launch.

By prioritizing pre-launch usability tests, you not only deliver an exceptional user experience but also mitigate the risk of costly issues arising later on. Investing time in testing ensures your app is primed for success and resonates positively with users from the get-go.

6. Your Understanding and Planning Abilities

Every project is unique, so it’s essential to conduct thorough research, grasp the intricacies of app development, and carefully evaluate each decision. While mobile app development can be a significant investment, having a comprehensive understanding of the factors at play empowers you to create the app of your dreams without undue financial strain.

Take the time to educate yourself and gain insight into the process of building an app from scratch. Explore our educational articles on app development or delve into our comprehensive video tutorials on mobile app development. By equipping yourself with knowledge and resources, you’ll be better prepared to navigate the complexities of app development and achieve success with your project.

custom mobile apps

What Are The Costs Of App Maintenance?

The recent announcements from both Apple and Google regarding their marketplace cleanup highlight the urgency of keeping apps updated. With over 3,000 semi-active apps estimated to be removed from the App Store alone, it’s evident that maintaining apps is crucial.

Regularly rolling out new versions not only aligns with security best practices but also enhances the overall user experience. By demonstrating your commitment to app updates, you convey to users that their satisfaction matters, potentially reducing the number of uninstalls and preserving your ROI (Return On Investment).

As for app maintenance costs, the expenses can vary based on numerous factors, many of which have been discussed in this section. Typically, app support and maintenance services can amount to 20% to 50% of the initial project cost per year. While this figure may fluctuate, investing in ongoing maintenance ensures the longevity and effectiveness of your app in the ever-evolving digital landscape.


Mobile app development costs

What Are The Risks Of Developing A Mobile App?

In mobile app development, as with any endeavor, risks are inherent, and navigating them is paramount to success. Failing to adequately assess the risks associated with building and operating an app can have detrimental effects on your business.

Among the most significant risks in app development and maintenance are IT security threats, such as malware and ransomware, the potential for rejection or removal from app marketplaces like the App Store or Google Play, and diminished ROI stemming from poor user engagement and high uninstall rates. These factors collectively contribute to the overall cost of developing and maintaining a mobile app.

For medium or large-scale businesses, investing in enterprise-level development is essential. This approach ensures the creation of an app capable of supporting multiple users and handling complex processes while offering customization to align precisely with your business needs and adapt to industry changes over time.

At Projeto Solutions, we specialize in providing data-driven insights into the cost of app development, enabling you to make informed decisions tailored to your unique requirements. This commitment to transparency and expertise empowers businesses to navigate the complexities of app development with confidence and clarity.

How To Choose The Right App Development Team?

Ensuring the success of your app hinges on finding a reputable app development partner. When evaluating app development companies, prioritize factors such as their portfolio, responsiveness, and reliability in customer support. Take the time to conduct thorough research and compare prospective partners to identify the one that aligns with your requirements.

Additionally, consider the tools and programming languages utilized by the app development company, as their specialization may vary across different platforms. Some agencies may excel in particular platforms, making them a better fit for your app vision. For instance, certain web development agencies may better align with your goals for creating a stellar mobile app than others. By carefully assessing these factors, you can secure a reliable partner capable of bringing your app vision to fruition.